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Acquisition a Slam Dunk

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Gwinnett Business Scores with Harlem Globetrotters” Purchase

AcquisitionSlamDunk_GMAG_WebHear Sweet Georgia Brown and the Harlem Globetrotters likely come to mind – sparking happy memories for anyone who has witnessed performances of athleticism, theater and comedy from basketball greats like Curly Neal and Meadowlark Lemon.

Norcross-based Herschend Family Entertainment (HFE), now the proud owner of the team, adds the Globetrotters to the family-friendly entertainment mix at its 26 U.S.-based themed attractions – among them Stone Mountain Park.

The Globetrotters saw all-time highs in live-event revenue, sponsorships, merchandise sales and media impressions last year. Globetrotters CEO Kurt Schneider explains that”s because “the team”s fan base has grown,” thanks to an increased number of clinics, exhibitions, fundraisers and other community activities. He adds, “We”re entertaining our fans 365 days a year, as opposed to just once or twice a year at an arena event.”

Schneider says teaming with HFE was a complementary business deal. “The Globetrotters are one of the only brands in the world where everybody”s got a story to tell,” Schneider shares. “HFE is all about creating good memories, too, and that”s why we”re such a perfect fit.”

Taking fan interaction to a new level, when the Harlem Globetrotters” 2014 “Fans Rule” World Tour comes to the Arena at Gwinnett Center on March 15, the ball handlers” antics will reflect the local audience”s wishes.

Online voting is now open at harlemglobetrotters.com/rule, where all fans can choose the game changing rules they want to see when the Globetrotters perform in Gwinnett.