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Boosting Tourism Efforts

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In October 2001, Governor Roy Barnes announced a new statewide initiative to boost tourism throughout Georgia. The so-called “Georgia for Georgians” campaign was kicked off to encourage the state#s residents to travel and vacation within the state. The private-public partnership consists of a coalition of state parks, historic sites, hotels, motels and resorts that offer a 20 percent discount to vacationers with a Georgia driver#s license.

The campaign is being promoted through the state#s convention and visitors bureaus, the Georgia Department of Industry, Trade and Tourism (GDITT) and the Department of Natural Resources. The initiative includes a direct mail campaign that went to 500,000 Georgians who had previously requested Georgia Travel Guides, as well as a promotion on the state#s web site, www.georgia.org, and billboard placement at state lines to draw travelers to Visitor Information Centers.

“We were pleased to see GDITT make an immediate, effective marketing response to post-September 11,” says Lisa Anders, communications/marketing manager for the Gwinnett Convention & Visitors Bureau. “Their campaign and thought processes about what to do mirrored ours here at the GCVB.

The “Spirit of America” meeting package is an inclusive, flat-cost program for anyone planning a meeting at the Gwinnett Civic & Cultural Center. They pay one fee for meeting space, lunch, food and beverage and hotel accommodations. Local participants include the Hilton Garden Inn at Sugarloaf and the Comfort Suites at Gwinnett Place Mall. For more information, call the Gwinnett Convention & Visitors Bureau at (770) 623-3600.