Business

Hatching an Egg-cellent Enterprise

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Ghana eggs - 300x250The Business Pages: July/Aug 2013
Business
“# Ripple

Salon 124 Owner, Brian Perdue Provides Business Mentorship an Ocean Away
Give an entrepreneur insight to a challenge and ask for input – as happened between cousins Brian Perdue and Chris Holloway when Perdue was asked to offer insight on the viability of launching an egg production business in Ghana, similar in scope to one operating in a Mozambique.

Perdue, founder of Gwinnett-based 124 Group, became intrigued two years ago when Holloway, a missionary appointee and field coordinator for WorldVenture Ghana, connected him with another Ghana missionary seeking business advice. What Perdue heard piqued his interest enough that he traveled there, in early 2012, for a “vision trip” to gain a better understanding.

Businessmen Chris Watson (far left), Lee Mobley (second from right) and Brian Perdue (far right) join World Venture Ghana missionary appointees Dana and Chris Holloway for a
Businessmen Chris Watson (far left), Lee Mobley (second from right) and Brian Perdue (far right) join World Venture Ghana missionary appointees Dana and Chris Holloway for a “Vision Trip” to the Nkwanta District in early 2012.

Children in the Nkwanta District of Ghana, where WorldVenture Ghana serves, receive the lowest levels of protein in the country. Ladies of this village will make a 14-hour round trip journey by van to purchase eggs for resale.

Perdue recommended building an egg-distribution channel first to establish a customer base. He and others raised funds that purchased a delivery truck, in August 2012, launching THRIVE Farms, the agricultural development piece of a larger business strategy – THRIVE Ventures.

This initiative is now spurring an economic transformation of the Nkwanta community by providing a means to increase self-sufficiency and opportunities for Christian entrepreneurs there to grow healthy businesses. Farm proceeds will assist the existing ministry, as well as facilitate other development projects in the community, such as education and providing clean water.

Perdue”s recent focus has been on helping Holloway, and wife Dana, prepare for deployment to Ghana. On June 18, 2013, Team Holloway (follow their blog: teamholloway.com) left the U.S. for their first missionary assignment among the Nkwanta community. The 124 Group of fine hair salons and staff proudly take an active part in community development and charitable causes that have lasting impact here in Gwinnett and abroad, like THRIVE Ventures.