Food

Here”s Good News – It”s the Year of the Pie!

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The Year of the Pie is upon us and there is more than one way to celebrate the trendiest dessert of 2011.# Whether you are a seasoned pie pro or a novice baker, the pros at the Crisco# Pie Hotline are serving up pie making advice and tips on the latest pie making trends for harried holiday bakers.

Whether struggling with weepy meringues or caved-in crusts, when it comes to pies, most bakers would appreciate a little expert advice. According to the 2010 Crisco National Pie Survey:

  • 59 percent of surveyed Americans said pie is the hardest dessert to prepare from scratch, followed distantly by cake (22 percent) and brownies (6 percent).
  • 65 percent of surveyed Americans agreed that making crust is the hardest part of baking a pie from scratch.

Now in its sixth year, the Crisco Pie Hotline continues to be a one-stop resource to help ease the stress of baking for thousands of bakers each year. During the busy holiday baking season, the hotline offers extended hours from 8:00 a.m. to 8:00 p.m. ET during November 14-23, 2011 and December 12-22, 2011.# Home bakers can also dial in for tips and tricks from award-winning pie expert and author of Perfect Pies, Michele (Albano) Stuart.

Also available for the holidays on Crisco.com is Cookie Central, a new online resource offering recipes, instructional videos and a helpful butter-to-shortening conversion chart to take the guesswork out of baking.

As you encourage your readers to bake their favorite holiday desserts this season, I hope you will share 1-877-FOR PIE TIPS (877-367-7438) and www.crisco.com for step-by-step instructions, visual demonstrations and award-winning hints and tricks for preparing the perfect holiday treats.