To support afterschool programs across the country, JcPenney launched a nationwide philanthropic campaign that invites customers to turn small change into “pennies from heaven”# by rounding up their purchases and donating the difference to local organizations, including the J.M. Tull-Gwinnett Family YMCA in Lawrenceville. Donations made through pennies from heaven will provide children in need with access to life-enriching afterschool programs at the Y.
“With budget cuts in education, there”s never been a more important time to support afterschool programs as a valuable community resource that helps to bridge the education gap,”# says Greg Stewart, executive director of the Tull-Gwinnett Y. “As local families prepare for the back-to-school season, we hope they will keep our mission in mind so the social and academic learning opportunities we provide after school will continue to be available to Lawrenceville, Snellville, and Grayson students.”#
National research shows that one out of four students in the U.S. is on their own between the hours of 3 p.m. and 6 p.m. each day.* The J.M. Tull-Gwinnett Family YMCA serves more than 260 students each year by providing children and teens with a safe and nurturing environment around caring adult role models. Combining play with academics, the Y”s afterschool program promotes creativity, a love for learning, social and emotional development, and character building. The nation”s Ys are a leading resource for parents looking for educational, meaningful and fun activities outside the classroom.
The J.M. Tull-Gwinnett Family YMCA is one of 1,100 afterschool organizations matched with a local jcpenney store – the Mall of Georgia store in Buford – that will benefit from the proceeds raised during the pennies from heaven campaign. As the leading corporate advocate for the afterschool issue, jcpenney is leveraging a cause marketing campaign to bolster national support through broadcast, print and online advertising as well as an engaging digital experience on jcp.com/pennies. The first pennies from heaven event will kick off July 31 through Aug. 27.
“For more than a decade, jcpenney has been deeply committed to helping kids spread their wings by making it possible for more students to participate in life-enriching afterschool programs,”# said Keith Booker, store manager for jcpenney. “When we leverage the power of a penny to create opportunities for learning, we can make a positive difference in the lives of our future leaders.”#
For more information related to the pennies from heaven initiative, visit http://jcpenneyafterschool.org.
The Y is a powerful association of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. Every day, we work side-by-side with our neighbors to make sure everyone, regardless of age, income or background, has the opportunity to learn grow and connect. Visit the Tull-Gwinnett Y at 2985 Sugarloaf Parkway in Lawrenceville, go to tgy.ymcaatlanta.org or call 770-963-1313.