A recent study found that more than one-third of smartphone owners use their digital device to research products while in the store. That”s advantageous information for owners of brick-and-mortar businesses. Here are three ways to get more in-store Likes:
1. Make it easy for people to Like your page
Display signs that give customers the URL of your page, as opposed to a generic “Like us on Facebook.” People don”t want to search Facebook for your brand. Make it easier for them.
2. Use Facebook Offers
It”s a free, easy feature that lets you create and share discounts with Facebook fans using the Ads Create tool. Fans get an e-mail to bring to your physical location to claim the discount. They can also share the offer within their personal networks, spreading brand awareness.
3. Offer a Check-In or Like bonus
Offer in-store customers a discount or other perk for Liking or checking into your business. It”s a good way to build loyalty and encourage repeat business with your customers as well as generate word of mouth when they share your brand within their personal networks.